The philosophy of the brand lies in offering a “full fashion concept” of branded, trendy jewellery, watches and accessories of high quality at affordable prices, appealing to the needs of the modern, fashion-conscious working woman.

Ηistory

1979: Hellenic Duty Free Shops S.A. was set up with 2 stores.
1982: Folli Follie company is founded in Greece by Mr. Dimitris Koutsolioutsos and his wife Ketty. First Folli Follie store opens in downtown Athens.
1992: Mr. George Koutsolioutsos, son of the founders and today’s FOLLI FOLLIE Group CEO, joins the company.
1994: Launch of the Folli Follie women’s watch collection.
1995: Japanese market entry and shop openings in New York, Hawaii, Guam.
1997: Folli Follie S.A. listed at the Athens Stock Exchange.An agreement was signed allowing duty free itemsto be sold exclusively at points of exit from Greece
(airports, ports, border stations) until 2048.
1998: Entry in key Asian markets. Launch of the Folli Follie accessories collection.
Listing of the Hellenic Duty Free Shops’ shares in the Athens Exchange with
issuance of 7,625,000 new shares and public offering of 7,525,000 shares.
1999: Folli Follie creates subsidiaries in France and UK. Decision of the European Commission for the abolition of duty free sales to passengers traveling within the EU (July 1).
2000: Acquisition of 40% of the Japanese distribution operation. The subsidiary, Hellenic Distributions S.A., was set up. That company provides ship chandling services for cruise liners, ferry boats, merchant vessels and other ships chandlers, army bases and embassies, distributing internationally renowned brands via its network, running retail outlets within Greece.
2001: The new Athens International Airport at Spata officially opened with three
Company shops within its premises.
2002: Entering key European and Chinese markets and development of the Travel
Retail business.
2003: A shareholders’ agreement was signed between the Agricultural Bank of
Greece, FolliFollie S.A and Germanos S.A. for the acquisition of 40% of the
share capital of the Company and the delegation of the company’s management
jointly to FolliFollie S.A and Germanos S.A.
2006: Raising the stake in HDFS to 52,28%. HDFS acquires Links of London.
Obtainment of the Chinese retail license.
2007: Entering Macau. Opening of the first Links of London store in Athens.
Acquisition of ELMEC Sport via HDFS.
2008: Acquisition of Folli Follie’s affiliate in Japan.
2010: Merger of the companies FolliFollie S.A., HELLENIC DUTY FREE SHOPS S.A. and Elmec Sport S.A. all absorbed into HELLENIC DUTY FREE SHOPS S.A.
2011: Fosun International acquires a stake of 9,5% in FF Group through a capital
increase excluding existing shareholders.