Folli Follie is a Greek brand which designs, manufactures and distributes jewellery,
watches and fashion accessories. Folli Follie creates fashion in 24 countries with more than 440 points of sale worldwide.
 
Folli Follie aims in fulfilling the demand of today’s global consumer for affordable
fashionable luxury.

The launch of Folli Follie in the very demanding Greek jewellery market was followed by an unprecedented success that convinced the owners to steer the brand towards additional categories of fashion accessories and led the way towards the brand’s international expansion through strategic shop locations. In Japan and China alone, Folli Follie has around 75 and 108 points of sale respectively, whereas overall the brand has presence in the most fashionable streets of the world’s major cosmopolitan cities: London (New Bond Street), Hong Kong (Central district), New York (Madison Avenue & Prince Street), Dubai, Athens, Beijing, Seoul, Honolulu.
Apart from the flagship stores in strategic locations, Folli Follie products are also sold through stand-alone shops and shop-in-shop in famous department stores, such as Isetan and Takashimaya in Japan, Lotte and Hyundai in Korea and Corte Ingles in
Spain.

Folli Follie has a direct control of its international distribution network by vertically
integrating its operations from production to retail. As a result, it has established
a direct line of communication with its customers having adopted the required flexibility to respond to their changing demands.

In addition, Folli Follie has a strong presence in the travel retail market with points of sale in numerous airports duty free shops around the world, such as Beijing, Seoul, Athens, Vancouver, Taipei, Hawaii and Guam among others, whereas Folli Follie products are also available in-flight in major international airlines, such as British Airways, Iberia, Aeroflot, Cathay Pacific, Air China, China Eastern, Japan Airlines, ANA Airlines, Korean Airlines, Qatar Airways, Singapore Airlines, United Airlines, Virgin Atlantic etc.