CORPORATE SOCIAL RESPONSIBILITY
Folli Follie sponsors various charitable causes dedicated to public welfare, such as the Cancer Fund in Hong Kong, where it has been the major sponsor of the “Pink Revolution” Campaign for the last years. In autumn 2009, Folli Follie designed for Greece and abroad two limited edition bracelets in collaboration with the leading non-profit organisation Save the Children, whereas part of their proceeds was donated to support its remarkable activities.
Folli Follie also supports organizations dedicated to child care and the protection of children, such as the “Smile Angel” Foundation in China. In addition, Folli Follie continues to demonstrate its sensitivity to issues of social solidarity that are not direct business actions but topics, which the company feels a great responsibility to bring to the public’s attention. In May 2008 Folli Follie hosted a Charity Sale in Hong Kong to support the victims of the Sichuan earthquake; the response was massive and all the proceeds of the 3-day sale were donated to the Hong Kong Red Cross China Relief Fund.
One month later, in June 2008, Folli Follie Group also delivered a number of works to Artemida village, Municipality of Zacharo, Prefecture of Ilia, Greece, as a contribution of social solidarity after the destructive wildfires that affected the wider area of western Peloponnese in August 2007.
Folli Follie also actively demonstrated its support towards those affected by the devastating earthquake and subsequent tsunami that struck Japan on March 2011 by donating 10% of the global sales of the entire Heart4Heart Collection.