FOLLI FOLLIE PROUDLY ANNOUNCES A NEW BRAND AMBASSADOR IN CHINA
Athens, July 24, 2014 - Folli Follie, the global leading lifestyle accessory brand, with a dynamic presence in Greater China for over 10 years now, never ceases to amaze the Folli Follie fans in the area. With more than 200 Folli Follie stores located in hi-fashion streets in 62 cities in China and with the strategic aim to open even more in the coming years, Folli Follie is proud to announce a dedicated communication initiative that will further enhance its strong relation to China. Liu Shishi, a famous film and TV star known throughout Asia, has been appointed as the new Folli Follie ambassador and representative in China.
Folli Follie proudly announced this collaboration and presented the Chinese campaign starring Liu Shishi at the official Press Conference that took place on Thursday, July 24 at Ritz Carlton Pudong Hotel located in the fashion epicenter of China, Shanghai. Liu Shishi made a stunning appearance at the event wearing jewellery from the iconic Heart4Heart Folli Follie collection, whereas her stunning personality amazed the selected guests that had the chance to first witness the result of this amazing collaboration.
Liu Shishi is considered to be one of the most trend-setting and highly influential fashion icons in great part of Asia, and is well known for her flair for new things and her impeccable sense of style. She has impressive looks and a shining personality that can easily correlate with the creative, cosmopolitan and fashionable nature of Folli Follie.
Mr. George Koutsolioutsos, CEO, Folli Follie Group, noted: “China market is of strategic importance to the Folli Follie Group. Ever since debuting in China, our brand has always been committed to providing fashionable luxury to every female pursuing beauty through exquisite products of diversified styles and unique design. Miss Liu will help enhance further the Folli Follie fashion style and promote its positive attitude to Chinese consumers illustrating more of our wonderful stories about fashion.”
The international lifestyle brand is aiming to enhance its presence in China and through this collaboration is setting solid ground to be established as one of the top fashion brands in the Greater China area. At the press conference, apart from showcasing the highly anticipated new offerings of Folli Follie, the digital campaign video starring Liu Shishi premiered. The video that will be uploaded in all social media channels of Folli Follie portrays “A day with Liu Shishi” during which Folli Follie proves to be the perfect style ally. The video demonstrates in a highly creative and on-trend way the fashionable Folli Follie choices of Liu Shishi that complement her personal style throughout the day. In every occasion, from shopping, afternoon tea and socializing with friends, Liu Shishi styles her outfits with lovely jewellery, amazing watches and unique accessories that allow her to shine-through.