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THE LARGEST FLAGSHIP STORE AT BEIJING'S ORIENTAL PLAZA

Showcasing its distinctive jewellery, watch and fashion accessory collections for men and women over 300 square meters in Oriental Plaza in the heart of Beijing, the largest Folli Follie flagship store in the world officially unveiled on June 27, 2012.

Reflecting Folli Follie’s design philosophy and global style concept, as inspired by Folli Follie Group Vice President Mrs. Ketty Koutsolioutsos, the flagship store adopts a fashionably stylish orange and white color scheme that brings out the exquisiteness of the stunning collections. The open and inviting format provides a comfortable ambience to customers as well as a refreshing shopping experience to fashion lovers. The store’s innovative design and aesthetics feature moveable panels that showcase the brands products while adding a playful element to the store. The Folli Follie photo wall is elegantly showcasing the Folli Follie history through photos from Folli Follie stores, previous campaigns and products. The flagship store is adorned with a total of eight LED screens and lightboxes highlighting the new 2012 advertising campaign, featuring Folli Follie’s global brand ambassador, Mrs. Gaile Lai, to evoke the sensation of luxuriating on a Greek island paradise.

Folli Follie’s Group CEO Mr. George Koutsolioutsos and his wife Mrs Mariza Koutsolioutsos, the brand ambassador-Mrs. Gaile Lai and famous actor-Su Youpeng (Alec Su), the Ambassador of Greece in China-H.E.Mr. Theodore Georgakelos, the General Manager of Beijing Oriental Plaza-Jiang Lingfeng and Dongcheng District Head of Beijing-Chen Zhichang welcomed all guests and inaugurated the opening of Folli Follie’s flagship store in Beijing.  Impressive models adorned with eye-catching pieces from Folli Follie’s new Spring/Summer collection attracted all eyes.

Mr George Koutsolioutsos commented: “It is an honor for me and our Group to be here to celebrate our new Folli Follie store’s opening; the biggest Folli Follie store in the world. A lot of people have asked us already why we chose Beijing for the opening of our biggest Folli Follie flagship store. The answer is very simple: we chose this city because of its immersive development during the past years and its amazing cultural heritage. Moreover, we felt the need to express our gratitude to all our Chinese consumers that have shown their preference and loyalty to our brand and thus created a store where they can find a great variety of Folli Follie jewellery, accessories and watches, through a truly unique shopping experience.”

In demand around the world for its superior craftsmanship and sophisticated designs, Folli Follie is the popular choice for stylish young women for every occasion. Folli Follie creates unique and colorful pieces that embody its “full fashion concept” philosophy of fashionable, fun and affordable jewellery, watches and accessories.

Debuting some of Folli Follie’s newest creations on this momentous occasion, the fashion forward and stylishly versatile Mrs Gaile Lai perfectly embodies the brand’s philosophy as Folli Follie’s iconic global image ambassador.

“Every Folli Follie creation is unique and magnificent. The designs and craftsmanship of the new 2012 collections make them a perfect choice for any woman,” she said.

Mrs. Gaile Lai is honored to be Folli Follie’s global image ambassador and believes the new 2012 collections will be must-haves for stylish women everywhere.

With the opening of the brand’s largest flagship store in Beijing’s Oriental Plaza, the Folli Follie Group will reach new heights in capturing the hearts and minds of China’s fashion lovers.

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