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BASELWORLD 2012

Folli Follie Group participated in Baselworld, the world watch and jewellery show, in Basel, Switzerland, from 8th to 15th of March. Folli Follie was present at the Watch Fair for the ninth consecutive year, while it was the fifth participation for Links of London. Both brands presented their new watch collections to journalists, partners and visitors from all over the world in an impressive Hall, situated in Hall of Desires.

Folli Follie Group gained all impressions with its imposing two floors stand of around 500m2 in total. Staying loyal to each brand’s identity, Folli Follie Group created a modern and distinctive high design and aesthetics stand in absolute harmony with its philosophy.

Folli Follie’s new global brand campaign, starring Gaile Lai, Folli Follie’s global brand ambassador, stood out in the Folli Follie stand,  welcoming all guests to an ideal fashion scene. Folli Follie’s interactive video of the new campaign, which was shot exclusively in Greece, transferred every Folli Follie aficionado to the summer day,   welcoming all to discover their personal style, through a unique “treasure hunt”. The stand was creatively bringing forward the icon products of Folli Follie addressing both men and women. The core white and orange colour scheme was enhanced with the new campaign’s summer graphics, bringing together an imposing setting for the exhibition of the impressive new Folli Follie collections. Large round table and white column displays encouraged visitors to browse the product collections. A special designated area was highlighting Folli Follie’s icon Heart4Heart watch collection, with a dominant digital pyramid, playing a Heart4Heart watch collection video.

Visitors enthusiastically commented on the new collections by Folli Follie and were very much interested in learning more about the new FF campaign, titled “Crazy for Greece”, focusing on the international promotion of Greece.

Thousand of visitors had the opportunity to admire the new watch collections for men and women by Folli Follie.

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