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SS13 CAMPAIGN - CALLING ALL "IT" GIRLS

It Girls on Holiday

Luxe island life might be the ideal reflection of the season’s bold, pretty looks, so Folli Follie journeyed to the Greek island of Santorini, where dramatic vistas and A-list ports captured perfectly this bright new mood. On display, breathtaking statement pieces, all designed especially for modern It Girls, ready to turn heads with their charismatic glamour, energy, and love of fun. Whether they are jetting across the island on a scooter or basking in the sunset before a glittering night on the town, true It Girls stand out with their unique and effortless sense of fashion. They understand what it takes to turn heads, and with its enticing options, Folli Follie’s newest assortment of show-stopping pieces is poised to be their ultimate sidekick in style.

 The Spring/Summer 2013 Collection

Bright palettes and stunning details abound in this latest group of jewelry, timepieces, and accessories. Color is essential to staying on-trend now, and Folli Follie is introducing new collections and has made key additions to classic bestsellers that enable wearers to easily capture these fresh of-the-moment looks and moods. Also in play is a renewed push toward patterns, in the forms of both the exotic and the timeless, elegantly reflected in accessories and jewels, each so finely crafted it’s sure to be as much a keepsake as a fashion piece.

 Rules of the Game

Santorini is the backdrop for bringing the spirit and vibrance of this new season to glittering life. Long an essential summer stop for the international set, the island’s dramatic landscape now plays host to two quintessential Folli Follie It girls as they spend a day in the Mediterranean sun. Because nobody knows better than an It Girl how to stay front-and-center, the entire campaign is narrated with a universal set of “It Girl Rules,” a perfect complement to this vivid and colorful fashion shoot.

Join us in Santorini with the It Girls for a glamorous getaway into style that you’ll never forget!

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